Taking New Clients · Provo, Utah

Every inquiry should become a booked client.

We're two BYU economics students in Provo who fix the leaks between "someone contacts you" and "they're on your calendar" — booking flow, follow-up, and the numbers behind your business.

Provo, Utah · Cascade Strategy LLC · Remote friendly
Scroll
Done in About a Week
The starter project goes from kickoff to finished in about a week — not months.
Local to Utah Valley
We're in Provo. Happy to meet in person around Utah Valley — remote works too.
A Fair Guarantee
If the starter project isn't useful, you don't pay. Bigger projects: we revise until it's right.
Free First Call
No pitch. No pressure. Just a real conversation about what's possible for your business.
What We Do

Specific fixes,
not vague strategy

Start Here

The Inquiry-to-Booking Fix — $349 flat

We walk your booking process like a real customer, find where people give up, and fix the whole path: booking link set up right, reply templates for your common questions, reminders, and a simple tracker. Done in about a week. If it's not useful, you don't pay.

Also available once you're set up: pricing & profit reviews, KPI dashboards, and custom automation.

Book a Free Call
01

Booking Flow & Follow-Up

When someone DMs you or fills out your form, every extra step costs you clients. We set up the whole path so inquiries turn into booked appointments — a booking link that works, replies that go out fast, an auto-reply for calls you miss, and reminders that cut down on no-shows.

02

Pricing & Profit Reviews

We line up what you charge against what it actually costs you to deliver, so you know your real margins — and can see in plain numbers where you're underpricing or quietly losing money on certain services.

03

KPI Dashboards

Your numbers in one place — bookings, revenue, what's growing, what's slipping — so you can see how the business is doing in seconds instead of rebuilding a spreadsheet every month.

04

Custom Automation

The busywork you do by hand every week — intake forms, follow-up texts, copying things between apps — set up to run on its own, so your evenings stop going to admin.

What We've Done

What this looks like
in practice

KPI Dashboard
A local packaging business was rebuilding its monthly numbers by hand — revenue, margins, and orders scattered across separate spreadsheets. We built a single dashboard that puts the whole month on one screen.
Small packaging business · Utah
The Team

Two people,
not an agency

Devin Edwards

Devin Edwards

Co-Founder
Economics · BYU '28

Devin is a BYU Economics student who's happiest inside a spreadsheet. He handles the numbers side — pricing, margins, what's actually working — and explains it in plain English, without the consultant act. Outside work: golf, the outdoors, reading, and his wife Angela.

LinkedIn
Hudson Maxfield

Hudson Maxfield

Co-Founder
Economics · BYU '28

Hudson is a BYU Economics student with an obsessive eye for detail. He's the one who walks your booking path step by step and won't let go until every dead end is fixed. Outside work: camping, volleyball, and yes — his camping packing list is a spreadsheet.

LinkedIn
How We Work

How a project
actually goes

01

Walk-Through

We go through your booking process the way a real customer would — from finding you to trying to book — and note every spot where someone could give up.

02

Plan & Price

You get a short, plain-English plan: what's broken, what we'll fix, and what it costs. One clear number, agreed on before we start.

03

Build & Fix

We set up the actual fixes — booking link, reply templates, reminders, tracker — and test each one the way a customer would use it.

04

Check It Worked

We watch the numbers with you, fix anything that isn't landing, and make sure you can run all of it yourself after we step away.

FAQ

Questions we
always get

The starter project — the Inquiry-to-Booking Fix — is $349 flat, and that's where most people begin. Bigger projects like dashboards, pricing reviews, or custom automation get a clear quote on the free call. Always a real number upfront.

It's built for salons, lash studios, barbers, med spas, cleaners — local service businesses that live on bookings. If clients contact you and appointments are how you make money, we can probably help.

The Inquiry-to-Booking Fix is done in about a week. Bigger projects depend on scope — you'll get a timeline along with the quote on the free call.

Yes. We're in Provo and built this for Utah Valley businesses first, but everything we do works over Google Meet — so if you're somewhere else, it's not a problem.

On the starter project it's simple: if it's not useful, you don't pay. On bigger projects, we revise until it's right. Either way, no awkward conversations and no fine print.

No Risk. No Pressure.

Your first call is
on us.

Thirty minutes. We'll look at your business, tell you exactly where we'd start, and you decide if it's worth moving forward. No commitments.

Book Your Free Call
Contact

Let's talk
business

Have a specific challenge, or just curious what we'd do with your business? Either way — reach out. The first consultation is on us.